Australian Pork Limited (APL) has appointed Enigma as its new media agency of record following a statutory review of its media partner.
The process, facilitated by consultancy Madclarity, included a competitive shortlist before the final decision was made.
The appointment signals the end of APL’s eight-year partnership with Slingshot, which has overseen the organisation’s media activity across a period of continued growth for the category.
Get Some Pork On Your Fork
From the beginning of the new year, Enigma will take responsibility for domestic fresh pork marketing, including the long-running and well-loved Get Some Pork On Your Fork campaign.
Rob Farmer, CMO at Australian Pork, acknowledged the outgoing agency while welcoming the new partnership.
“We extend our big thanks to Slingshot for everything the team has contributed to the Australian pork industry’s growth over the past eight years,” he said.
“And a warm welcome to Enigma and our new partnership.”
Enigma joins with a clear ambition for growth
Justin Ladmore, chief media officer and partner at Enigma, said the opportunity energised the agency.
“We’re absolutely thrilled to be partnering with Australian Pork. It’s a bold, creative brand with a clear ambition to make pork famous in Australian kitchens, and we can’t wait to get started,” he said.
“We’re grateful for the trust Rob and his team have placed in us, and we would also like to thank them for inspiring the agency to level up our pork stir fry cooking skills.”
The new partnership will commence in early 2026.