Latest stories
'Beat Cancer Off' campaign uses humour to drive prostate health awareness
A new campaign links ejaculation frequency with lower prostate cancer risk.
by Mediaweek – Apr 15, 2026
Glowbored PR lands Sheglam as brand accelerates Australian push
The agency will oversee strategic communications and campaign execution.
by Natasha Lee – Apr 8, 2026
Ticker leans into founder chaos with memobottle-led series
Its new show The Founders Method leans into the messy reality of building a business.
by Natasha Lee – Apr 8, 2026
How Nutella’s space stunt delivered a viral spike most campaigns can’t buy
One small step for man, one giant leap for Ferrero.
by Natasha Lee – Apr 8, 2026
Nutella turns NASA airtime into viral brand gold
Zero gravity, extreme exposure.
by Natasha Lee – Apr 7, 2026
Macca’s turns Drive Thru into KPop battleground in Akcelo play
It's all part of a broader global campaign rolling out across multiple markets.
by Mediaweek – Apr 2, 2026
Sea Cleaners, JCDecaux target litter as brand risk
Sea Cleaners and JCDecaux launch a model that treats branded litter as damaging outdoor media.
by Mediaweek – Apr 2, 2026
Nath and Emma lean into ‘kindness’ play as Sydney breakfast battle heats up
'From the outset, for us, we really wanted this show to feel positive and like a big warm hug'.
by Natasha Lee – Apr 2, 2026
Maxibon goes full cookie for new launch campaign
Get ready to try the Choc Chip Cookie Bon.
by Mediaweek – Mar 24, 2026
OMA names finalists for 2025 Creative Awards
The Outdoor Media Association has revealed the finalists for its 2025 Creative Awards ahead of the winners announcement on 1 April.
by Mediaweek – Mar 12, 2026
How Specsavers and News Australia turned a public health crisis into a 252% traffic surge
A dementia awareness play that moved Australians from vague anxiety to hearing checks.
by Natasha Lee – Mar 11, 2026
ABC launches 'most trusted news' campaign via Leo - just don't mention the war
Talk about timing.
by Natasha Lee – Mar 10, 2026
'50 shades of CK': Dakota Johnson models new undies for Calvin Klein
Social media comments on the raunchy campaign include everything from "perfect" to "nothing we haven't seen before."
by Nama Winston – Mar 10, 2026
JCDecaux launches Nurture for Country to support First Nations businesses
The program provides eligible First Nations-owned and controlled businesses with access to JCDecaux’s national Out-of-Home network.
by Natasha Lee – Mar 4, 2026
NHVR launches Operation Ambit to target heavy vehicle driver fatigue
It comes after nearly 5,000 fatigue breaches in 2025.
by Mediaweek – Mar 2, 2026
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