Dakota Johnson is in a new Calvin Klein underwear campaign – and it’s some borderline R18+ stuff.
The American actor – best known for baring all in the 50 Shades of Grey movie trilogy – wears pieces from the new CK undies line, in a short clip where she’s doing random things like eating a pomegranate, leaning over a billiards table in briefs and stilettos, and pretending to read a script.
As one would expect, there’s a significant amount of limb stretching and sultry to-camera-eyes, which is why one witty comment on Instagram reads, “50 Shades of CK.”
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I’m not sure if I say this because I’m bordering 50 and have seen a lot in my time, but it’s not… “groundbreaking”, as Miranda Priestly would say. Another social media comment reads, “Nothing we haven’t seen before.”
Nevertheless, the online response to the 36-year-old modelling her CKs is overwhelmingly, ahem, excited, with one person even claiming, “I thought I was straight, but now I’m not sure.”
Someone, please run a cold shower for the entire internet.
Calvin Klein’s raunchy advertising
Calvin Klein has historically used sexy marketing – you may recall Mark Wahlberg‘s pants-down campaign in the 1990s – and it has sometimes been called out for it.
In 2024, The UK’s Advertising Standards Authority has backtracked on its decision to ban a Calvin Klein advertisement featuring the British singer FKA twigs, citing the “strength of public feeling.”
The ASA said that after “careful thought” it had decided that “the image was not sexually explicit, that the ad presented FKA twigs as confident and in control and, therefore, that she had not been objectified.”
The ASA had originally said the ad presented her as “a stereotypical sexual object”.
Top image: Dakota Johnson models for Calvin Klein. Image: Instagram/Mediaweek