Latest stories
PayPal stays classy with Will Ferrell in its biggest Aussie campaign to date
The Hollywood comedian fronts a multi-channel push to spotlight its Pay in 4 BNPL service.
by Natasha Lee – Sep 23, 2025
From 'I'm a Celebrity...' to 'MasterChef', how Paramount Australia's Tamar Hovagimian rewrites the rules of TV sponsorship
'We are amplifying across streaming and social in a way that has never been done before'
by Natasha Lee – Sep 23, 2025
Carrie & Tommy swap the mics for the motorhome
They'll be on the road, as part of TEQ’s Wheely Good Adventure, highlighting Queensland’s Pacific Coast Way.
by Natasha Lee – Sep 22, 2025
From breast pump ban backlash to outdoor billboard - Nala's 15-hour boob-focused campaign turnaround
Chloe de Winter: 'We're building a brand that stands up for women, unapologetically. You can't measure that.'
by Natasha Lee – Sep 19, 2025
Celebrate your daddy with Jack Daniel's real dads Gentleman Jack influencer push
Jack Daniel’s and We Are Different have launched a Father’s Day campaign replacing models with real dads and brand loyalists.
by Mediaweek – Sep 17, 2025
Gen Z targeted in Oporto 9pm ‘Night Mode’ menu campaign focused on students, gamers, gig workers... and anyone with the munchies
Oporto’s new late-night menu targets Gen Z with a glow-up from a.glo, featuring moonlit branding, Twitch influencers, and menu items like the Schnitt Faced Burger.
by Mediaweek – Sep 17, 2025
Emotive strengthens leadership with CCO hire
Gavin McLeod: 'What struck me straight away is that Emotive’s independence isn’t just structural, it’s a mindset.'
by Frances Sheen – Sep 16, 2025
Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign
Rafael Mayen: 'This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.'
by Alisha Buaya – Sep 12, 2025
Dentsu Creative hires John Mescall as Global Chief Creative Partner
Abbey Klaassen: 'John’s creative legacy speaks for itself, but what excites us most is his ability to unite teams around a shared vision.'
by Alisha Buaya – Sep 11, 2025
UniSuper follows members living their best lives following retirement
Leah Mackenzie: 'We wanted to show that retirement isn’t a full stop and our members prove that every day.'
by Alisha Buaya – Sep 11, 2025
Downtime are now 'KenoGO Moments' as perfect opportunities to play
Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'
by Alisha Buaya – Sep 10, 2025
alt/shift/ teams up with ASICS for 2025 cricket uniform launch
Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences.'
by Alisha Buaya – Sep 9, 2025
MYOB helps sole operators streamline finances with Solo Money campaign
Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."
by Alisha Buaya – Sep 9, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
Older Aussies share their offbeat gardening hacks for Seasol
Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.'
by Alisha Buaya – Sep 9, 2025
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