Heli-D has launched a global out-of-home campaign featuring pro gamer Emmanuel “Master” Rodriguez playing Ninja Gaiden 4 on an airborne screen above the Miami skyline.
The activation, celebrating the game’s release, set a new Guinness World Record for the largest video game display flown by helicopter.
Heli-D – a division of Australian aerial advertising and experiential marketing company Remarkable Media – delivers data-driven, audience-targeted campaigns for brands.
Turning the sky into a media platform
Using advanced sports broadcasting technology, protagonist Yakumo’s battles were streamed live from Rodriguez’s helicopter to Heli-D’s double-sided full-motion LED screens, each measuring 20 square metres.
Heli-D CEO Simon Powell said the campaign marked a milestone, showing how brands can use aerial advertising to stand out.
“We’ve reimagined the world’s largest and brightest LED panels, proving that the sky itself can now serve as a programmable, measurable strategic communications media platform,” he said.
“While this campaign was certainly a jaw-dropping spectacle that created a big impact, Heli-D’s credential as a medium extends well beyond spectacle.”
It’s a bird, it’s a plane. No, it’s a video game.
Proving attention converts to action
Powell pointed to a previous activation as proof of performance.
“An earlier pilot campaign we undertook for TAB during last year’s Melbourne Cup resulted in the feature offer selling out in just 90 seconds by the final day – and helped deliver 1,400 new customers,” he said.
“This is evidence that attention in the air can convert directly into measurable results for brands.”
A growing global network
Heli-D’s programmable aerial media network now spans key markets across Australia, the US, and the UAE.
Heli-D co-founder Ryan Osbourne said the company has turned aerial media into a repeatable, data-driven network by securing airspace in these regions.
“Each flight is engineered for measurable outcomes – whether driving app downloads, boosting sales, or creating cultural moments that travel worldwide,” he said.