Latest stories
oOh!media partners with Noosa Prostate Association on life-saving awareness campaign
The campaign urges men to get tested for prostate cancer, with digital signage across major shopping centres.
by Natasha Lee – Oct 14, 2025
Asahi Super Dry launches first global platform ‘Seek What Is Unique’ via Havas
Asahi Super Dry has unveiled its first global brand platform, ‘Seek What Is Unique’, developed by Havas and launching with a cinematic 360 campaign shot in Tokyo.
by Mediaweek – Oct 13, 2025
Cobram Estate is getting fresh with ATime&Place and Half Dome for new integrated campaign
Cobram Estate has partnered with ATime&Place and Half Dome to launch its new national campaign, highlighting the link between freshness and flavour in extra virgin olive oil.
by Dan Barrett – Oct 10, 2025
MECCA joins AiMCO as creator-led beauty marketing booms
The creator-led economy is now worth more than AUD$387 billion globally and expected to double within five years.
by Natasha Lee – Oct 9, 2025
One chicken's love for a sweet teriyaki sauce is the beating heart of Ogilvy's Sweet Tokyo KFC campaign
KFC and Ogilvy have unveiled Sweet Tokyo, a new integrated campaign by Japanese director Hiroshi Kikuchi celebrating the brand’s limited-edition teriyaki-inspired menu.
by Mediaweek – Oct 9, 2025
ALDI and Digitas launch ALDIfy to turn viral food trends into shoppable recipes
ALDI Australia and Digitas have unveiled ALDIfy, a digital platform that turns trending social media recipes into accessible, shoppable meal ideas.
by Mediaweek – Oct 7, 2025
Steve Madden uncorks a new kind of style with limited-edition Pinot Gris
The collaboration blurs the line between fashion, lifestyle, and culture, and tests how far the brand can stretch in Australia.
by Natasha Lee – Oct 7, 2025
Apparent appoints three new creative directors, delivering on experience from R/GA, Canva and Dentsu
Independent agency Apparent has expanded its creative leadership, hiring Sam McGuinness, Gillian Dalla Pozza and Leisa Ilander as creative directors.
by Dan Barrett – Oct 2, 2025
Menulog launches gamified footy finals campaign with retail partners
Menulog has teamed up with retailers including Liquorland, 7-Eleven, Red Rooster and IGA to launch a gamified footy finals experience.
by Mediaweek – Oct 1, 2025
AAMI wants to find Australia's safest driver with a new driving test that gamifys road behaviour
AAMI has turned road safety into a national competition with a six-month campaign inviting Australians to test their driving skills through its app.
by Mediaweek – Sep 29, 2025
Nova's billboards spark debate: blunder or branding play
Ads for city-based shows like Ash, Luttsy & Niki, Jase & Lauren appeared in markets where they don’t air.
by Natasha Lee – Sep 26, 2025
Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
by Mediaweek – Sep 25, 2025
Barry revives ‘Five Cougars’ spirit with new AFL finals ad
Bailey Smith and Charlie Curnow star in Barry’s cheeky new campaign, parodying the infamous early 2000s Cougar Bourbon ad to launch Cherry Vanilla Cola.
by Mediaweek – Sep 25, 2025
'A huge honour': iD Collective appointed PR partner for Selma Blair-backed E.S.K skincare
The skincare range was founded by celebrity doctor and GP Dr Ginni Mansberg.
by Natasha Lee – Sep 23, 2025
WelleCo appoints Superhuman as Australian media partner
The Elle Macpherson-founded wellness brand is focused on scaling awareness and aligning.
by Natasha Lee – Sep 23, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.