Latest stories
Webjet unveils bold brand transformation to become Australasia's go-to travel companion
It's backed by a bold new identity, refreshed media strategy, and expanded product offering.
by Natasha Lee – Oct 21, 2025
Škoda redefines electric with 'Surprisingly EV' via DDB Sydney
The campaign positions the Elroq and Enyaq as simple, familiar choices for Aussie drivers.
by Natasha Lee – Oct 20, 2025
'Thrilled': Yonder Creative's Julie Faktor on winning gold at the Australian Good Design Awards
The awards celebrate work that proves creativity can be a catalyst for meaningful social change.
by Natasha Lee – Oct 20, 2025
What advertisers can learn from the beauty brand that ditched perfection for purpose
Davey Rooney: 'You have to connect with people. You have to stand for something.'
by Natasha Lee – Oct 20, 2025
Faster Tim Tam access innovation as Arnott’s unveils wearable snack holster
Arnott’s has launched The Bikkie Belt, a wearable snack holder featured on The Block, created by Publicis Groupe’s The Neighbourhood agencies.
by Mediaweek – Oct 15, 2025
GWM and Thinkerbell launch ‘Be More Tank’ campaign for Tank 500 Plug-in Hybrid
GWM has unveiled its new Tank 500 Plug-in Hybrid under the bold rallying cry ‘Be More Tank’, in a brand campaign via Thinkerbell.
by Mediaweek Admin – Oct 15, 2025
oOh!media partners with Noosa Prostate Association on life-saving awareness campaign
The campaign urges men to get tested for prostate cancer, with digital signage across major shopping centres.
by Natasha Lee – Oct 14, 2025
Asahi Super Dry launches first global platform ‘Seek What Is Unique’ via Havas
Asahi Super Dry has unveiled its first global brand platform, ‘Seek What Is Unique’, developed by Havas and launching with a cinematic 360 campaign shot in Tokyo.
by Mediaweek – Oct 13, 2025
Cobram Estate is getting fresh with ATime&Place and Half Dome for new integrated campaign
Cobram Estate has partnered with ATime&Place and Half Dome to launch its new national campaign, highlighting the link between freshness and flavour in extra virgin olive oil.
by Dan Barrett – Oct 10, 2025
MECCA joins AiMCO as creator-led beauty marketing booms
The creator-led economy is now worth more than AUD$387 billion globally and expected to double within five years.
by Natasha Lee – Oct 9, 2025
One chicken's love for a sweet teriyaki sauce is the beating heart of Ogilvy's Sweet Tokyo KFC campaign
KFC and Ogilvy have unveiled Sweet Tokyo, a new integrated campaign by Japanese director Hiroshi Kikuchi celebrating the brand’s limited-edition teriyaki-inspired menu.
by Mediaweek – Oct 9, 2025
ALDI and Digitas launch ALDIfy to turn viral food trends into shoppable recipes
ALDI Australia and Digitas have unveiled ALDIfy, a digital platform that turns trending social media recipes into accessible, shoppable meal ideas.
by Mediaweek – Oct 7, 2025
Steve Madden uncorks a new kind of style with limited-edition Pinot Gris
The collaboration blurs the line between fashion, lifestyle, and culture, and tests how far the brand can stretch in Australia.
by Natasha Lee – Oct 7, 2025
Apparent appoints three new creative directors, delivering on experience from R/GA, Canva and Dentsu
Independent agency Apparent has expanded its creative leadership, hiring Sam McGuinness, Gillian Dalla Pozza and Leisa Ilander as creative directors.
by Dan Barrett – Oct 2, 2025
Menulog launches gamified footy finals campaign with retail partners
Menulog has teamed up with retailers including Liquorland, 7-Eleven, Red Rooster and IGA to launch a gamified footy finals experience.
by Mediaweek – Oct 1, 2025
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