Spotify is taking its support for Australian music global, rolling out its biggest local ARIA Awards campaign yet across both physical and digital channels.
The streaming giant has launched more than 800 out-of-home placements across Australia and key markets including the US and UK, alongside a first-of-its-kind in-app voting feature for ARIA categories.
The campaign celebrates 2025 ARIA nominees and reminds fans they can cast votes directly in Spotify, with several billboards featuring QR codes that link straight to the voting hub.
Winners will also appear on international billboard screens after the ceremony on Wednesday 19 November, with Times Square and London’s Leicester Square confirmed among the locations.
In-app voting drives fan engagement
For the first time in Australia, Spotify has embedded ARIA public voting directly into playlists across four categories: Best Australian Live Act, Song of the Year, Best Video and Most Popular International Artist.
Since launch, more than 250,000 Australians have cast votes via the platform, surpassing vote totals from the past two years combined. Voting also remains available on the ARIA site.
The ARIA Awards Hub sits front-and-centre in the app, housing voting playlists, nominee spotlights and curated collections celebrating both emerging and legacy talent.
Spotify says the push has already delivered hundreds of thousands of extra streams for nominees.
“The ARIA Awards 2025 campaign is Spotify’s most extensive local on platform promotion ever,” said Rosie Rothery, Head of Marketing, Spotify ANZ.
“We’ve flexed the power of our platform and global footprint to put Australian artists and their success stories front and centre.”
Supporting Australian music at home and abroad
ARIA chief executive Annabelle Herd said the partnership amplifies Australian artists at a critical time.
“The ARIA Awards 2025 are shaping up to be the biggest global platform to date for the incredible Australian artists making waves in culture around the world,” she said. “This is what Aus music looks like on the world’s stage.”
Alongside OOH and in-platform integrations, the campaign includes social content and an ARIA Awards Spotify Artist Party.
OOH Campaign Credits
Akcelo:
Aden Hepburn – Founder & CEO
Louise McQuat – Global Creative Director
Dave Di Veroli – Chief Strategy Officer
Oli Cassidy – Client Partner
Matty Graham – Business Lead
Sammy Stack – Senior Account Manager
Jay Morgan – Creative Director
Tom McMullan – Senior Creative
Henry Wall – Senior Creative
Grga Calic – Senior Creative
Daniel Burns – Producer
Stephen Au – Lead Designer
Justin Bellchambers – Head of Post