Besa mi vino and NEFT Vodka have signed on as Love Island Australia’s official drink sponsors ahead of the Season 7 premiere on 27 October 2025.
After shaking up the hard seltzer scene in the US, Besa is making its international debut in Australia, serving up bold, better-for-you flavours that are low-calorie and gluten-free.
The launch kicks off with a limited-edition Passionfruit Hard Seltzer made with Australian wine and locally sourced ingredients.
Distributed by JQWS, a four-pack is now available at select Dan Murphy’s stores, with additional outlets and flavours set to roll out across Australia through 2026.
This marks the beginning of a larger partnership with ITV’s Love Island and follows the viral success of Besa’s “Spin the Botella” party game on social media.
Besa mi vino CEO Tori Brodsky said the brand is about creating unforgettable moments.
“Launching in Australia with a locally made product and such a fitting collaboration is the perfect next step in our growth,” she said.
Spilling their influence
NEFT Vodka is also expanding its footprint, adding Love Island to a sponsorship portfolio that already includes a global partnership with the Visa Cash App Racing Bulls Formula One team.
NEFT Vodka CEO Jeff Mahony said Love Island has a unique way of capturing the cultural conversation.
“Sipping NEFT and raising it up on screen with the Islanders is the perfect way for us to continue building on the incredible momentum NEFT has already seen in Australia this year,” he said.
“The show is a phenomenon, and NEFT is now there for the shared moments – both on screen with the Islanders and at home with fans nationwide.”
Since February, Besa has been laying the groundwork for its Australian expansion, with additional SKUs and live activations planned through 2026.