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Super Bowl 2026: Standouts and stumbles in big-game brand strategy
Celebrity cameos were in overdrive.
by Makayla Muscat – Feb 12, 2026
JOLT strengthens its Australian senior leadership with a key hire and promotion
Both appointments are effective immediately.
by Vihan Mathur – Feb 12, 2026
7-Eleven Australia turns Aussie Japan obsession into national food play
Onigiri, egg salad rolls and gyoza have arrived.
by Vihan Mathur – Feb 11, 2026
Amplify appoints Jordan Dale as global creative director
The agency has relocated Dale from London to Sydney, and has made two other major internal promotions.
by Vihan Mathur – Feb 11, 2026
REA launches Australia's first ChatGPT property search app
The move marks another step in REA Group’s expanding use of AI to simplify the property journey.
by Vihan Mathur – Feb 11, 2026
Fake paper, real problem: RPA trolls UK MPs with ‘The Misleading Times’
It's a provocative campaign targeting Members of Parliament.
by Vihan Mathur – Feb 11, 2026
Social Soup links with Ego Pharmaceuticals to scale influence strategy
The partnership promises a new ‘always-on’ creator program for skincare brand QV.
by Vihan Mathur – Feb 10, 2026
R.M. Williams Instagram post found in breach of standards
The retailer removed its post after it was found to be in breach of health and safety codes.
by Makayla Muscat – Feb 10, 2026
Volkswagen Amarok V6 balances everyone's needs in new campaign
New ads highlight superior off-road capability balanced with an unexpectedly refined and comfortable driving experience.
by Vihan Mathur – Feb 10, 2026
Suntory Oceania appoints Bríd Drohan-Stewart as CMO
She will commence in April 2026 and be based in Sydney.
by Vihan Mathur – Feb 10, 2026
Who stuck the landing? Creatives name the Super Bowl ads worth arguing about
Some of Australia's best creatives weigh in on the spots they genuinely loved.
by Makayla Muscat – Feb 10, 2026
IMAA names record number of mentors for 2026 Female Leaders of Tomorrow
IMAA CEO Sam Buchanan: 'It’s an honour to have nearly 40 of Australia’s top media and marketing talent'
by Vihan Mathur – Feb 10, 2026
Medium Rare taps Stephanie Gemes to drive CommBank Connect growth
Gemes’ new role is effective immediately.
by Vihan Mathur – Feb 10, 2026
Orange Line grabs DIYblinds™ performance media account post competitive pitch
Work on the new account has started immediately.
by Vihan Mathur – Feb 10, 2026
Bankwest expands ‘Just Enough Bank’ campaign with Bear Meets Eagle On Fire
The spots feature customers whose financial worries have been replaced by slightly odd concerns.
by Vihan Mathur – Feb 9, 2026
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