Global creative agency Amplify has appointed Jordan Dale to the newly created role of global creative director,
This move strengthens its senior leadership team as the business approaches one year since joining Common Interest.
Relocating from Amplify’s London hub to Sydney, Dale will work across the agency’s Australian, UK and US offices, supporting creative growth in APAC while continuing to collaborate on global projects.
Dale steps into the role after four years delivering work across Amplify’s international network for major global clients.
Jordan Dale’s extensive experience at and beyond Amplify
Dale brings experience across a range of leading agencies, having previously held senior creative roles at Above+Beyond in London, Colenso BBDO and Ogilvy.
His portfolio spans brands including OnePlus, Subway, ANZ Bank and Visa, with work recognised at D&AD, One Show, LIA, Lovies and Spikes, alongside multiple UK and New Zealand awards.
Reflecting on his move, Dale said Sydney had long been on his radar.
“Since my first Sydney creative secondment in 2023, I knew Sydney would be a place that I’d eventually end up in.
“The combination of being able to help shape the creative growth of this part of the world, whilst collaborating with our US and UK teams, makes for exciting times ahead. And being a three-hour flight away from home, instead of 23, is a big bonus.
“Being able to bring a global cultural mindset into this market, whilst diving head first into local insights feels like a fun creative challenge.”
Jordan Dale. Image: Amplify
More creative hires and promotions at Amplify
Amplify has also confirmed the appointment of Joel Menegazzo as creative director.
Menegazzo returned to Australia and joined the agency in late 2025 after two years at Seed, and is playing a key role in delivering content-led projects.
Gareth Davies, managing partner at Amplify Australia, said the new appointments would help sustain momentum into 2026.
“Building on the momentum of last year, we’re excited to have Jordan and Joel join us locally to add further creative firepower to the work we deliver for our clients. These new hires and promotions will further support our growth trajectory across APAC in 2026 and continue to raise the bar on our creative output.”
The agency has also made two internal promotions.
Aaron Bilham has been promoted to head of production, leading Amplify’s production capabilities with a focus on innovation, craft and emerging technologies.
Caitlin Todd has stepped into the role of senior business lead, continuing to oversee key client relationships including Amplify’s work with Netflix.
Top Image: Jordan Dale, Caitlin Todd, Joel Menegazzo & Aaron Bilham (L to R)