Medium Rare Content Agency has appointed Stephanie Gemes as Group Sales Manager, CommBank Connect, in a newly created role.
The role is targeted at supporting the continued expansion of CommBank Connect – Australia’s largest financial services owned media network.
Based out of Melbourne, Gemes’ appointment reflects Medium Rare’s investment in strengthening its commercial leadership as CommBank Connect grows its market footprint across agencies and advertisers.
Expanding CommBank Connect’s commercial presence
As sales and content partner for CommBank Connect, Medium Rare said Gemes will focus on senior client relationships, agency partnerships and commercial growth as the network continues to evolve.
Her remit includes supporting strategic agency collaboration and contributing to the broader development of CommBank Connect as a scaled owned media platform within the financial services sector.
Gemes brings more than 13 years’ experience across sales and marketing, spanning media, advertising and digital.
She has previously held senior commercial roles at the Seven Network and News Corp Australia, where she built a reputation for long-term client relationships and identifying new revenue opportunities.
Leadership focus in Melbourne
Gemes will report to Andrew Robertson, Head of Sales, CommBank Connect at Medium Rare, who said the appointment was a strategic step for the business.
“We’re thrilled to have someone of Steph’s calibre lead our Melbourne team. Her experience and leadership across media and commercial strategy make her a perfect fit for the role. She’ll play a key role in driving our growth and collaboration with our Melbourne agency and client partners, building on the strong support we’ve received to date.”
Gemes said the timing of the move aligned with growing momentum for the owned media network.
“I’m joining the Medium Rare team at an exciting time for CommBank Connect, with strong momentum in the market. I’m looking forward to building on that in Melbourne by strengthening our agency relationships and helping brands connect with customers in more meaningful ways.”
Gemes’ appointment is effective immediately.
Top Image: Stephanie Gemes