Vihan Mathur
Alcaraz leads YoPRO’s high-performance Australian Open push
It will mark his first in-person activation with the brand.
by Vihan Mathur – Dec 12, 2025
Scherri-Lee Biggs to join 9News Melbourne as weather presenter
Biggs will make her debut on the opening night of the Australian Open.
by Vihan Mathur – Dec 12, 2025
Guinness World Records invites Aussie brands to break records for campaigns
Creative teams are being urged to tap into record-breaking as a strategic marketing tool for 2026.
by Vihan Mathur – Dec 11, 2025
Chisel naps Krystyna Frassetto as head of growth and strategy
Frassetto joins from her role as managing director of M&C Saatchi Sport & Entertainment Australia.
by Vihan Mathur – Dec 11, 2025
IAB Australia unveils new resources for retail media and video measurement
The resources reflect the organisation’s push to increase maturity and alignment across two priority channels.
by Vihan Mathur – Dec 11, 2025
DoubleVerify lends DV Authentic Attention to TikTok as first badged partner
Integration reflects the growing need for advertisers to understand how users interact with content on TikTok.
by Vihan Mathur – Dec 11, 2025
Raw C hires Bastion as integrated agency partner post competitive pitch
The work will span brand strategy, social and media planning, media buying and integrated creative.
by Vihan Mathur – Dec 11, 2025
Afterpay reveals what was on Australia's unhinged shopping list for 2025
Not everything on the list was predictable.
by Vihan Mathur – Dec 11, 2025
Reality reigns: Hayu drops Sydney FanFest
Hayu is hinting at cast from some of its most iconic franchises.
by Vihan Mathur – Dec 11, 2025
Time Under Tension launches AI Academy and nabs Simon Hillier to head
Hillier’s appointment positions the agency for its next phase of growth.
by Vihan Mathur – Dec 10, 2025
Thompson Spencer bags Gold from Campaign Agency of the Year Awards
Melanie Spencer: 'I cannot imagine a higher high for 2025 to end on'.
by Vihan Mathur – Dec 10, 2025
Snickers launches world first moving billboard on rails
Long Train Ay, Should’ve packed a Snickers.
by Vihan Mathur – Dec 10, 2025
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