Vihan Mathur

Yahoo DSP and SBS open premium broadcast inventory to buyers
The integration brings SBS’s full inventory into Yahoo DSP.
by Vihan Mathur – Jun 2, 2026

Media Tonic rebrands as Jetstream Media for national expansion
The rebrand also coincides with the appointment of WPP veteran Jesse Proud as Victoria Sales Director.
by Vihan Mathur – Jun 2, 2026

Allianz shows why care matters when customers need it most
The work marks the third chapter of the platform.
by Vihan Mathur – Jun 2, 2026

Baiada taps Omnicom Oceania in first Australian client partnership
The partnership brings together specialist capabilities across Omnicom Oceania.
by Vihan Mathur – Jun 2, 2026

Australian box office sets all-time May record
Records fell across the board.
by Vihan Mathur – Jun 2, 2026

SBS brings Tour de France back live and free in 2026
Every stage will be available to Australian viewers.
by Vihan Mathur – Jun 1, 2026

Good Food & Wine Show and BBC Studios launch Bake Off precinct
The Great Australian Bake Off Precinct will operate as a premium, multi-zone destination designed to immerse audiences.
by Vihan Mathur – Jun 1, 2026

Aussies want simple chocolate deals, not mental maths
Chocolate bars are the most frequently purchased format at 59%.
by Vihan Mathur – Jun 1, 2026

Canadian Club and Droga5 expose Australia’s beer muscle memory
The campaign explores a familiar social truth: why do Aussies say yes to beer when they do not really feel like one?
by Vihan Mathur – Jun 1, 2026

IMAA reveals biggest Pitch-Chella cohort
This year, teams will pitch a national campaign for anti-bullying organisation - You Can Sit With Me.
by Vihan Mathur – Jun 1, 2026

Nine overhauls nine.com.au in biggest digital shake-up to date
The relaunch moves the website away from a fragmented ecosystem of more than 150 sub-brands.
by Vihan Mathur – Jun 1, 2026

Accenture Song nabs Australia Post media agency remit
The appointment will support Australia Post in strengthening customer engagement across Australia.
by Vihan Mathur – Jun 1, 2026

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