Vihan Mathur
Ogilvy report flags ‘human premium’ as AI reshapes marketing in 2026
The report highlights 14 key trends shaping communications and consumer behaviour in 2026.
by Vihan Mathur – Mar 25, 2026
Meliora acquires Backchat Media to expand APAC footprint
The deal will see Mel Lee, Founder of Backchat Media, join Meliora as Partner.
by Vihan Mathur – Mar 25, 2026
AAMI taps AFL’s unpredictability with ‘Luck of the Bounce’ via Leo Australia
Sometimes, it all comes down to how the ball bounces.
by Vihan Mathur – Mar 24, 2026
Naomi Shepherd calls time on her Meta ANZ chapter after 14 years
'I’m so proud of what we’ve built, and I’m looking forward to what’s next'
by Vihan Mathur – Mar 24, 2026
'The Bold and the Beautiful' drops streaming platform
For the first time, the series’ full archive will be available in one place.
by Vihan Mathur – Mar 24, 2026
MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
by Vihan Mathur – Mar 24, 2026
Bastion nabs Peter Filopoulos as Managing Director, Experience
Filopoulos previously served as Chief Customer, Brand and Marketing Officer at Football Australia.
by Vihan Mathur – Mar 24, 2026
Equality Media + Marketing wins BIODERMA media account across ANZ
The immediate strategy will focus on strengthening priority platforms.
by Vihan Mathur – Mar 24, 2026
'Added at the end': Why brands still struggle to build influencer marketing properly
The biggest missed opportunity? The late introduction of creators into campaign planning.
by Vihan Mathur – Mar 24, 2026
Simon Bates joins Nine as Director of Social Media and Off Platform
He joins from TikTok (ByteDance), where he served as Head of Content.
by Vihan Mathur – Mar 23, 2026
'Termination was unconscionable': Kyle Sandilands hits back at ARN with legal action
ARN Media confirmed that Sandilands has commenced legal proceedings, with his team playing the consumer law card.
by Vihan Mathur – Mar 23, 2026
QMS enters NZ market with unified ‘total OOH’ solution
The proposition is built on three pillars: scale, breadth and market dominance.
by Vihan Mathur – Mar 23, 2026
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