The Bold and the Beautiful is going global with the launch of its new streaming platform, BBTV.
The subscription service launched on March 23, coinciding with the show’s 39th anniversary, and gives fans worldwide access to more than 9,000 episodes spanning 37 seasons.
Opening the vault
For the first time, the series’ full archive will be available in one place, with new episodes added as they are released.
The platform also features exclusive content, including original cast auditions, behind-the-scenes footage, talent interviews and the 2016 documentary Becoming Bold and Beautiful.
The show continues to draw a global audience of more than 25 million viewers across 50+ countries, including Australia, with 3.1 million viewers per episode in the U.S. via CBS and Paramount+.
A global legacy
Since its debut in 1987, the series has become one of the most successful daytime dramas, earning 106 Daytime Emmy Awards from 345 nominations.
Longstanding cast members Katherine Kelly Lang and John McCook remain central to the show’s legacy, having appeared since its premiere.
The series has also featured high-profile guest appearances from artists and celebrities, including Usher, Gina Rodriguez, Daddy Yankee, Denise Richards, Wayne Brady, Mario Lopez, James Corden and Betty White.
‘A love letter to fans’
Executive Producer and Head Writer, Bradley Bell, said the new platform is designed to deepen fan engagement.
“BBTV is not just a streaming service, it’s a heartfelt love letter to our viewers. Featuring over 9,000 episodes that honour character development and narrative continuity, all woven into a global fan community like no other.”
The platform has been developed by Octopean Media, part of 3BMG, and is available across web browsers, mobile devices and smart TV platforms, including Apple TV, Roku and Samsung.
The launch positions The Bold and the Beautiful to further expand its global audience through a direct-to-consumer streaming model.
Top Image: The Bold and the Beautiful