Vihan Mathur
The Push reveals bold rebrand for 40th anniversary via SICKDOGWOLFMAN
The project involved redefining The Push’s purpose, positioning, tone of voice, and visual identity.
by Vihan Mathur – Apr 28, 2026
Grada brews refreshed brand identity for Midnight Decaf launch via Weave
The new design evolves Grada’s existing identity while establishing a distinct on-shelf presence for the decaf offering.
by Vihan Mathur – Apr 28, 2026
Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco
Craddock travelled to the US in March to attend a summit focused on AI, search and the future of performance marketing.
by Vihan Mathur – Apr 28, 2026
Regional Australia outspends metro in key categories, new Boomtown data shows
The report found regional consumers consistently outspend metro Australians across groceries, petrol, home and lifestyle categories.
by Vihan Mathur – Apr 28, 2026
Andy Ford departs Analytic Partners for a 'once-in-a-career' role at Canva
Ford described the new appointment as a major step in his career.
by Vihan Mathur – Apr 28, 2026
Taboola launches Realize+ to bring agentic AI to open web advertising
It marks a move toward AI-native media operations, where campaign management is embedded directly into broader AI workflows.
by Vihan Mathur – Apr 24, 2026
MrBeast company hit with lawsuit over harassment and workplace claims
The claim has been filed by Lorrayne Mavromatis, who worked at the company between 2022 and 2025.
by Vihan Mathur – Apr 24, 2026
Vale: Former CEO of ADMA, Rob Edwards
He was widely regarded for his leadership, commitment to the industry, and personal warmth and generosity.
by Vihan Mathur – Apr 24, 2026
WPP Media replaces CVs with live sprint in new grad recruitment play
Winning teams will secure guaranteed roles in WPP Media’s 2027 graduate intake.
by Vihan Mathur – Apr 23, 2026
Foxtel Media launches LinearIQ to digitise linear TV trading
LinearIQ lets advertisers plan, buy and measure campaigns across linear and streaming in one digital schedule.
by Vihan Mathur – Apr 23, 2026
Amazon brings AI-powered video ad creation to Australian brands
The plan is to give businesses a faster, lower-cost way to produce video advertising content.
by Vihan Mathur – Apr 23, 2026
WPP plugs Google Earth AI into Open platform to track real-world consumer signals
The integration allows WPP clients to factor in real-world variables such as weather, traffic and movement patterns when planning campaigns.
by Vihan Mathur – Apr 23, 2026
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