Vihan Mathur

Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign
If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.
by Vihan Mathur – Apr 23, 2026

SBS unveils shortlist for 2026 sustainability challenge
Four brands have progressed to final pitching: the Australian Museum, MobileMuster, Recycle All, and Vehicle Emissions Star Ratings.
by Vihan Mathur – Apr 23, 2026

oOh!media promotes Nathan Robertson and Bree Tassell
Robertson steps into Commercial Director role, while Tassell becomes South Australian Sales Director.
by Vihan Mathur – Apr 23, 2026

Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign
Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.
by Vihan Mathur – Apr 23, 2026

Ideally raises $13.4m to disrupt slow-moving market research industry
CEO James Donald said the industry has failed to keep pace with modern marketing needs.
by Vihan Mathur – Apr 22, 2026

Gippsland Dairy leans into ‘yoghurt trance’ via Special
The world might demand a yogurt break, but the newsroom needs one.
by Vihan Mathur – Apr 22, 2026

Andy Lee’s The Hundred returns with PM in the hot seat
He'll take part in the show’s ‘Face The Hundred’ segment.
by Vihan Mathur – Apr 21, 2026

TWE Splash dominates IHAC Awards as in-house model takes on AI and media
Splash took home four major titles.
by Vihan Mathur – Apr 21, 2026

‘Filled with bulls**t’: Why creators are ditching traditional media
Sonia Jahshan and Simon Baggott reckon they've found the secret sauce for what makes content great.
by Vihan Mathur – Apr 21, 2026

Australia drags down M+C Saatchi as revenue and profits fall
Global like-for-like net revenue fell 7.3% to AUD$386.0 million.
by Vihan Mathur – Apr 21, 2026

Tiny gestures, big impact: Youth Off The Streets campaign tackles apathy
The campaign highlights young people experiencing homelessness are often misunderstood.
by Vihan Mathur – Apr 21, 2026

Prezzee nabs Diana Ilinkovski as global CMO
Ilinkovski joins Prezzee with extensive C-suite experience across entertainment, e-commerce, technology and luxury.
by Vihan Mathur – Apr 20, 2026

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