Vihan Mathur
Raw C debuts ‘Unhard Health’ masterbrand campaign via Bastion
The campaign is staking out a simple promise: health that doesn’t need to be hard.
by Vihan Mathur – Feb 26, 2026
Involved Media celebrates five years of growth
More than 50 media partners attended the celebration.
by Vihan Mathur – Feb 26, 2026
CarsGuide’s new ‘Get Cars’ platform helps sort myths and truths
The proposition is simple: CarsGuide doesn’t just review cars — it understands them.
by Vihan Mathur – Feb 25, 2026
Prospa picks Bench Media as full-service ANZ media partner
The collaboration will see Bench Media lead planning, negotiation and management of Prospa’s media investment.
by Vihan Mathur – Feb 25, 2026
Thompson Spencer adds Sam Casey as head of performance
He joins from OMG, where he was group director of media implementation.
by Vihan Mathur – Feb 25, 2026
Spotify backs Aussie youth music push with $200,000 deal
The funding will support the newly launched 'National Plan for Young Australians and Music'.
by Vihan Mathur – Feb 25, 2026
QMS backs 95th Good Friday Appeal with ‘Give For The Kids’ campaign
It's the fourth consecutive year QMS has partnered with the initiative.
by Vihan Mathur – Feb 25, 2026
‘Unafraid to innovate’: Screen Australia pumps $5.6m into 44 documentaries
The line-up spans feature documentaries, major broadcast series and digital-first formats.
by Vihan Mathur – Feb 24, 2026
5D launches Nexus to turn market intelligence into foresight
Nexus is positioned as a 'living” intelligence unit that evolves alongside client needs.
by Vihan Mathur – Feb 24, 2026
Optus launches ‘Pride blooms from Yes’ for Mardi Gras 2026 via Apparent
Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.
by Vihan Mathur – Feb 24, 2026
Tesla's car of the future becomes Drive's Car of the Year 2026
The award recognises the vehicle that 'moves the game forward the most for Australian new car buyers' and this year, it's the Tesla Model Y.
by Vihan Mathur – Feb 24, 2026
Perth Bears adds Atlas Building in landmark WA jersey partnership
Other partners are Cash Converters, Budget Direct, McDonald’s, Gage Roads, IBM and New Balance.
by Vihan Mathur – Feb 24, 2026
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