Digital outdoor media company QMS has renewed its partnership with The Royal Children’s Hospital Good Friday Appeal – supporting the landmark 95th year of fundraising for paediatric care across Victoria.
In its fourth consecutive year as a partner, QMS will amplify the 2026 “Give For The Kids” campaign across its metro and regional Victorian digital billboard network.
Statewide reach for a landmark year
This year’s Appeal ambassadors, Ollie and Alissa, will feature prominently across QMS’s high-impact sites, helping to drive awareness and donations in the lead-up to Good Friday on 3 April 2026.
Funds raised will support state-of-the-art equipment and technology, patient and family-centred care programs, groundbreaking research and education initiatives designed to attract and retain leading medical talent at The Royal Children’s Hospital.
Among the key projects funded this year is the GEMStone study, which uses advanced genomic testing to address genetic conditions, the leading cause of death in children in high-income countries.
Funding will also support MRI-compatible Neonatal Transport Ventilations, aimed at reducing transport risk and improving care for intubated babies in hospital settings.
Beyond billboards
QMS’s involvement extends beyond its digital out-of-home campaign, with staff also participating in volunteering and fundraising activities in the lead-up to the Appeal.
QMS COO Sara Lappage & CEO John O’Neill Image: QMS
QMS Chief Operating Officer Sara Lappage said the partnership reflects a growing commitment to the cause.
“Four years in, our commitment to the Good Friday Appeal continues to grow. The Royal Children’s Hospital provides extraordinary care to sick children and their families, and we’re proud to use the scale of our network to help drive fundraising that supports this life-changing work,” she said.
Good Friday Appeal Executive Director Rebecca Cowan thanked QMS for its continued backing during a milestone year for the campaign.
“On this landmark year for the Good Friday Appeal, we celebrate the unwavering dedication of our generous partners, fundraisers and volunteers, through which countless lives of children and their families have been touched,” she said.
The Good Friday Appeal telethon will run from 9:00am to 11:30pm on 3 April.
Where to donate
To donate online, click the link here.