Vihan Mathur
'The genie is out of the bottle': Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
by Vihan Mathur – Mar 2, 2026
Snack Drawer leads Yo-Chi x DTP partnership to bring Youth myki to life
Eligible customers who show their Youth myki receive 20% off their Yo-Chi purchase.
by Vihan Mathur – Mar 2, 2026
Media Movers: Mark Coad, Jeff Howard, Amanda Quested, Greg Segal, Victoria Brennan, and Sam Casey
Plus: Elliott Eldridge, Laura Fell, Rohan Lund, Cathy O’Connor, Richelle Hunt and many more
by Vihan Mathur – Feb 28, 2026
Rachel Perkins joins Screen Australia in new First Nations leadership role
Perkins is a proud Arrernte and Kalkadoon woman with German and Irish heritage.
by Vihan Mathur – Feb 28, 2026
delicious.100 names Australia’s top 100 must-try dishes
Highlights include the fresh take on an egg-and-sausage muffin and the chicken parmy burger.
by Vihan Mathur – Feb 27, 2026
M+C Saatchi’s free training program registrations close tomorrow
M+C Saatchi’s seven-week Open House program is for aspiring creatives, with registrations closing on February 28.
by Vihan Mathur – Feb 27, 2026
'More than a mascot': The beloved Dulux dog turns 50
The Old English Sheepdog was first introduced to Australia in 1976, and is being celebrated with an update to an iconic product.
by Vihan Mathur – Feb 27, 2026
WPP embarks on major overhaul amid profit slide
Reported operating profit fell 71.2% to £382 million, compared to £1.33 billion in 2024.
by Vihan Mathur – Feb 27, 2026
Uber Australia and HELLO dominate 2025 AiMCO Awards
Content creator Adelle Petropoulos took home the inaugural People’s Choice award.
by Vihan Mathur – Feb 27, 2026
carsales introduces AI Voice Search to ease car buying anxiety
The feature aims to simplify the complex, jargon-heavy process through conversational search.
by Vihan Mathur – Feb 26, 2026
The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
by Vihan Mathur – Feb 26, 2026
New Brisbane summit positions sport as Australia’s next growth engine
This initiative brings together corporate leaders, sporting organisations and decision-makers.
by Vihan Mathur – Feb 26, 2026
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