Melbourne’s media community gathered last week to celebrate five years of Involved Media operating under its current brand, celebrating the agency’s growth into one of Australia’s leading independent players.
More than 50 media partners attended the event, recognising the agency’s evolution into a business now managing more than $100 million in billings.
Industry support central to growth
Sarah Keith
Speaking at the celebration, Managing Director Sarah Keith thanked the room for the role media partners have played in the agency’s rise.
“As we reach this milestone, it’s hard to believe that it has been five years since we took the leap and launched the Involved Media brand,” Keith said.
“In that time we have taken on some excellent clients, done some great work and firmly established Involved Media as one of Australia’s leading independent agencies.”
She credited the broader media community for contributing to that success.
“Our media partners have been an enormous part of our success. The creativity, ideas, responsiveness, your hospitality and events – these are inextricably linked to ours and our clients’ success.”
Attendees included senior commercial leaders such as Seven’s Melbourne Managing Director Peter Charles, Nova’s Melbourne Commercial Director Josie Cooper, Paramount’s Victorian Independent Sales Director Adam Quick, and SEN’s Group Commercial Director Sharna King.
Backing growth with deep media expertise
Involved Media has recently added major clients, including CareSuper, Fever-Tree, R U OK? and Animals Australia, contributing to strong growth momentum.
Dan Hojnik
National General Manager and Head of Strategy Dan Hojnik said the agency’s performance reflects a deliberate strategic focus.
“We have had tremendous business success with six new major clients in 2025 and this year we are working to hit again achieve double-digit growth, but it is because of the people in this room that we are able to to do it,” Hojnik said.
“When launching Involved Media we made a clear choice to go deep on media expertise. Not surface-level channel planning, but designing communications systems that compound.”
He added that the agency sees media as “the infrastructure for growth”, with each channel strengthening the next to deliver disproportionate commercial impact.
Involved Media’s client roster includes Hertz, Thrifty Car Rentals, CareSuper, Fever-Tree, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand, and BetterHelp.
Top Image: (L – R) Cristina Spizzica, Lily Farlow, David Roddick, Mason Stiles, John Bryant, Daniel Hojnik, Sophie Carkeek, Cameron Baxter, Andrew Bulmer and Sarah Keith