Spotify has announced a first-of-its-kind, multi-year partnership with youth music organisation The Push.
The deal sees Spotify committing AU$200,000 to support young Australians entering and thriving in the music industry.
The announcement, made at a Sydney event, marks the largest single donation in The Push’s 40-year history.
Backing a 10-year national music plan
The funding will directly support The Push’s newly launched ten-year strategy, A National Plan for Young Australians and Music, a roadmap designed to ensure young people, regardless of postcode, income or identity, can participate in and carve Australia’s music future.
Shaped by consultation with young people nationwide, the plan positions music as essential national infrastructure and calls for coordinated action from government, industry and communities to strengthen pathways and remove barriers to participation.
The three-year partnership will focus on:
- Access, education and real-world pathways into live music and the broader industry
- Mental health, wellbeing and safe cultural spaces
- Equity, representation and inclusion for underrepresented communities
A defining moment for The Push
The partnership was unveiled during a flagship Sydney event, where artist Robert Baxter, an alumnus of The Push program, performed alongside Spotify’s latest RADAR artist MAY-A.
Dustee Jenkins, Chief Public Affairs Officer at Spotify, said the collaboration reflects the platform’s broader commitment to music futures.
“This is about empowering young Australians to connect meaningfully with music – having seen the deep impact and respect The Push has here in Australia, this partnership was a no-brainer.”
The Push CEO Kate Duncan said the timing of the support was critical as the organisation enters its fifth decade.
The Push CEO Kate Duncan
“Spotify’s support comes at a defining moment for The Push as we launch A National Plan for Young Australians and Music — a ten-year roadmap shaped by young people across the country,” Duncan said.
“This donation directly supports national music programs that build confidence, friendship and belonging, making participation simple and social for every young Australian.”
Part of Spotify’s global youth focus
The partnership builds on Spotify’s ongoing support for youth music and mental health initiatives globally, including B-LINE, Youth Music in the UK, Grammy Camp, and the Roundhouse.
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