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Alisha Buaya

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Alisha Buaya
Virgin Australia and Visit Victoria launch one-night-only Last Flight Club
Agencies

Virgin Australia and Visit Victoria launch one-night-only Last Flight Club

Libby Minogue: 'It wasn’t just about getting to Melbourne – it was about creating unforgettable moments along the way.'

by Alisha Buaya – Aug 28, 2025

The Hallway and B Lab AANZ say goodbye to Fat Cats in Better Business campaign
Agencies

The Hallway and B Lab AANZ say goodbye to Fat Cats in Better Business campaign

Andrew Davies: 'This campaign is a first for the B Corp community, and we look forward to seeing it elevate the B Corp brand and inspire meaningful action across the region.'

by Alisha Buaya – Aug 28, 2025

Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
PR

Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign

Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'

by Alisha Buaya – Aug 28, 2025

jnr. and RotoruaNZ team up for 'Relax Hard in Rotorua'
Agencies

jnr. and RotoruaNZ team up for 'Relax Hard in Rotorua'

Andrew Wilson: 'Robe Trip’ was one of our most successful campaigns in recent years – it not only drove a spike in visitation but delivered real value to Rotorua’s visitor economy.'

by Alisha Buaya – Aug 28, 2025

Surfing Australia extends partnership with NRMA Insurance to boost grassroots and women's programs
Brands

Surfing Australia extends partnership with NRMA Insurance to boost grassroots and women's programs

Chris Mater: 'NRMA Insurance has shown they’re not just investing in events; they’re investing in people and communities.'

by Alisha Buaya – Aug 27, 2025

Meredith O'Ryan promoted to Director of ANZ Enterprise Marketing & JAPAC Flagship Events of Adobe
News

Meredith O'Ryan promoted to Director of ANZ Enterprise Marketing & JAPAC Flagship Events of Adobe

Duncan Egan: 'Her leadership will be key in deepening relationships with our enterprise customers and advancing awareness of Adobe as the world’s best marketing and AI platform for customer experience orchestration.'

by Alisha Buaya – Aug 27, 2025

Media Movers: Cameron McIntyre, Maureen Doris Cheung, David Meagher, Kim Anderson and David Genat
News

Media Movers: Cameron McIntyre, Maureen Doris Cheung, David Meagher, Kim Anderson and David Genat

Plus: Dan Bourchier, Jane Palfreyman, Matt Batten, Christie Taylor and Tony Zameczkowski.

by Alisha Buaya – Aug 27, 2025

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation
Social Media

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation

Ryan Ferguson: 'This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us - our real friends.'

by Alisha Buaya – Aug 27, 2025

Superloop warns against wifi password sharing ahead of a superfast internet future
Agencies

Superloop warns against wifi password sharing ahead of a superfast internet future

Ben Colman: 'What we love about this campaign is that the idea really originated with Superloop customers.'

by Alisha Buaya – Aug 27, 2025

Red Rooster turns up the heat with Hot Honey adult picture book
Agencies

Red Rooster turns up the heat with Hot Honey adult picture book

Michelle Walsh: 'By taking something as unexpected as an adult’s only picture book and bringing it to life with AI illustrations we have delivered a fun, distinctive idea, in record time that will cut through and get noticed.'

by Alisha Buaya – Aug 27, 2025

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Agencies

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...

Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'

by Alisha Buaya – Aug 27, 2025

M+C Saatchi Group names its first CMO for Australia & New Zealand
Agencies

M+C Saatchi Group names its first CMO for Australia & New Zealand

Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'

by Alisha Buaya – Aug 27, 2025

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