Adobe has promoted Meredith O’Ryan to Director of Enterprise Marketing for Australia and New Zealand and Flagship Events for JAPAC.
O’Ryan has been with Adobe for four years, most recently as Director of JAPAC Integrated Campaigns. She has more than 20 years’ experience in integrated B2B marketing, partnerships, and event leadership.
In the new role, O’Ryan will lead the company’s enterprise marketing strategy in ANZ and oversee flagship events across Asia Pacific. She will report to Duncan Egan, Vice President of Enterprise Marketing JAPAC.
Egan said: “Meredith’s track record of building innovative, high-performing campaigns and delivering impact through flagship events positions her perfectly for this new role.
“Her leadership will be key in deepening relationships with our enterprise customers and advancing awareness of Adobe as the world’s best marketing and AI platform for customer experience orchestration.”
O’Ryan said of her promotion: “I’m thrilled to take on this new challenge, helping to shape the future of marketing as AI transforms the industry.
“As the only organisation to bring together world-class tools for creativity, customer data, content velocity and AI orchestration, Adobe has a unique brand story.
“I look forward to amplifying that story while we also celebrate and empower marketers and creative professionals across the region.”
Top image: Meredith O’Ryan