M+C Saatchi Group has named Anita Zanesco as its first Chief Marketing Officer, a newly created role across Australia and New Zealand.
Zanesco will work with Group ANZ CEO Dani Bassil and the leadership team across Sydney, Melbourne, and Auckland.
She will lead growth strategy, drive new business and capabilities, and support existing clients in accessing the Group’s full offering spanning advertising, PR, social and influence, sports and entertainment, consulting, and production.
Zanesco brings close to 20 years of experience in agency and marketing. She has held senior business management roles in Australia and London and spent more than a decade at TrinityP3, where she managed some of the country’s largest pitches.
Dani Bassil, M+C Saatchi Group ANZ CEO, said: “Anita is rare. She brings a wealth of knowledge of our industry, but most importantly what clients need in an ever-changing marketing environment.
“Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C and I’m so happy she has agreed to join us on our mission moving forward.”
Zanesco said of joining the agency: “I could not be more excited to be joining one of Australia’s most iconic agencies.
“Dani is a fearless and phenomenally smart and talented leader who also happens to be one of the kindest, most generous humans on the planet, so I didn’t hesitate when she asked me to join the global push to embed growth in key markets.
“M+C’s legacy is building enduring platforms for some of the country’s most loved and trusted brands and there is genuine passion to continue growing and creating world class ideas that are part of culture. It’s a great brief and I’m pumped.”
Top image: Anita Zanesco and Dani Bassil