Superloop has launched a new campaign showcasing its high-speed internet, following its recognition as Australia’s fastest fixed network.
Developed by Leo Burnett Australia with media by Zenith Sydney and digital by Digitas, the campaign continues to build Superloop’s positioning as a network designed for a superfast internet future.
Directed by Jim Hosking, the creative brings back Sunny, the advocate from Superloop’s 2024 brand campaign, now sharing his internet with his neighbourhood.
The work draws on Superloop customers’ habit of publicly celebrating fast speeds online and is designed to reinforce the brand’s connection with internet culture.
“As with anything in life, when you’re onto a good thing, you want to tell everyone,” Tommy Cehak, ECD Leo Australia said.
“That’s what it’s like when you have internet at Superloop speeds – just don’t share your Wifi password.”
Ben Colman, Chief Marketing Officer at Superloop, said: “What we love about this campaign is that the idea really originated with Superloop customers.
“We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same.”
The campaign rolls out across video on demand, social, OOH and radio starting Wednesday 27th August.
Planned integrations with leading audio platforms and strategic social partnerships will amplify the message even further, turning influencers and creators into high-speed advocates and ensuring Superloop’s speed is shouted from every rooftop.
Credits
Client – Superloop
Ben Colman – Chief Marketing Officer
Justin Payne – Head of Marketing Growth
Nick Hack – Group Creative Director
Kelly Martin – Head of Brand and Communications
Sarah Endres – Senior Marketing Manager
Creative Agency – Leo Australia
James Walker Smith – Chief Client Partner
Andy Fergusson – Chief Creative Officer
Tommy Cehak – Executive Creative Director
Rowan Foxcroft – Associate Creative Director
James Beswick – Associate Creative Director
Vince Usher – Group Strategy Director
Tom Smyth – Senior Business Director
Max Reiser – Business Manager
Michael Demosthenous – National Head of Production
Holly De Roy – Senior Integrated Producer
Media Agency – Zenith Media Sydney
Zoe Cocker – Head of Strategy, Sydney
Alicia Fowler – Group Strategy Director
Ewan Mitchell – Client Partner
Emily Robinson – Account Director
Emma Lanzing – Senior Integrated Manager
Nicole Parish – Senior Digital Manager
Tom Hamilton – Investment Manager
Harry Dineen – Senior Investment Executive
Production Company – Hooves
John Pace – Executive Producer
Jim Hosking – Director
Belinda Dean – Producer
Natdanai Naksuwarn – DOP
Post Production & Sound
Mark Burnett – Offline Editor at The Editors
AJ Scarcella & Soren Dyne – Online Editors at Prodigious
Abby Hunt – Post Executive Producer at Prodigious
Ben Greenfield and Jon Cucinotta – CG Artists at Prodigious
Andrew Hung – Composer
Mike Thomas – Sound Design & Mix at Mosaic Music & Sound