Surfing Australia and NRMA Insurance have extended their partnership under a new three-year agreement, expanding support across grassroots, youth, and women’s surfing programs.
NRMA Insurance will take platinum partner status for SurfGroms, Teen Groms, Seas The Day, and the RISE Women’s Program, adding to its existing role as presenting partner of the Australian Boardriders Battle Grand Final.
Surfing Australia CEO Chris Mater said: “This expanded partnership marks a huge step forward for grassroots and women’s surfing in Australia. NRMA Insurance has shown they’re not just investing in events; they’re investing in people and communities.
From young groms learning water safety for the first time, to women stepping into the surf community with confidence, this support is helping us build a stronger, more inclusive future for Australian surfing.”
The partnership will directly back Surfing Australia’s participation pillars:
1. Seas The Day – the world’s largest women’s participation surf festival, held annually at Kingscliff, NSW.
2. RISE Women’s Program – designed to increase female representation through club development, coaching pathways, and leadership mentoring.
3. SurfGroms and Teen Groms – national junior programs offering surf safety skills and pathways for students aged 5–16.
NRMA Insurance Executive Manager Partnerships and Business Excellence Luke Farrell said, “Our broadened partnership with Surfing Australia enables NRMA Insurance to reach new audiences and make a real impact – fostering active lifestyles and equipping young participants with vital safety skills while creating inclusive opportunities for women across the sport.
“Surfing plays a pivotal role in building meaningful connections in local regions throughout the country, an important foundation in building stronger, safer and more resilient communities. NRMA Insurance is pleased to be able to help fuel the continued growth of the sport and the next wave of Australia’s surfing superstars,” he said.
With more than 250 boardrider clubs nationwide and increasing demand for junior and female programs, the partnership aims to strengthen grassroots surfing and participation pathways across Australia.
NRMA Insurance will also continue as presenting partner of the Australian Boardriders Battle Grand Final and supporting partner of ABB NSW regional qualifiers.