Alisha Buaya
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025
OOH ad revenue climbs to $363.6 million in Q2
Elizabeth McIntyre: 'The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix.'
by Alisha Buaya – Jul 15, 2025
IMAA backs ACCC push for digital platform reforms
Sam Buchanan: 'Clearer rules level the playing field.'
by Alisha Buaya – Jul 15, 2025
Christa Muller joins Cymbal to lead social and influencer services
Sarah Hall: 'Christa’s appointment brings senior oversight to the organic and influencer space, allowing us to continue scaling with purpose.'
by Alisha Buaya – Jul 15, 2025
Adrenaline Experiences appoints Ryvalmedia to media account
Toni Westlake: 'The Ryvalmedia team is an exceptional partner for my team, proving time and time again that we can trust their expertise and agility on everything.'
by Alisha Buaya – Jul 15, 2025
Now NZ's biggest OOH company, QMS-backed MediaWorks wins Auckland Transport
Barclay Nettlefold: 'This win is a game changer and re-shapes the way OOH will be planned and bought by advertisers in New Zealand.'
by Alisha Buaya – Jul 15, 2025
Bench Media makes senior promotions and new hires following client wins
Ori Gold: 'We’re growing because we’re staying true to what clients need right now – an agency partner who understands the big picture, moves quickly, and delivers outcomes they can see.'
by Alisha Buaya – Jul 15, 2025
Youfoodz serves speedy shortcut eats for busy Aussies
Chloe Painter: 'This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong partners to bring it to life."
by Alisha Buaya – Jul 15, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
Media Movers: Cindy Rose, Sally Kissane, Adam Ireland and George Savvides
Plus: Mitchell Greenway, Phoebe Sloane, Levi Guillory and Carla Dawson.
by Alisha Buaya – Jul 14, 2025
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