Bench Media has announced two senior promotions and three new hires following a string of recent client wins.
Nate Vella has been promoted to Head of Strategy from Brand Strategy Lead. He will oversee strategic planning and help shape Bench’s go-to-market approach.
Erin Fraser steps up to Head of Client Services from Group Head of Media Strategy. In the new role, she will lead client partnerships and delivery across the agency.
The independent media agency has also added three new team members across its client services and performance divisions, as it continues to scale in response to growing demand.
The new members and promotions collectively bring diverse experience from both agency, brand and adtech roles, further strengthening Bench’s capability to deliver seamless, integrated media solutions across digital, search, programmatic, traditional and retail channels.
The appointments follow new partnerships including Sydney Airport and Australian Catholic University (ACU).
CEO Ori Gold said the appointments reflect the strength of the agency’s independent model and focus on flexibility, transparency, and results.
Gold said: “We’re growing because we’re staying true to what clients need right now – an agency partner who understands the big picture, moves quickly, and delivers outcomes they can see.
“Nate and Erin’s promotions are recognition of the value they’ve created for our clients and for the agency and we’re excited to keep building our agency offering with them together with our newly expanded team.”
Last month, Bench Media and Sydney Airport launched its new brand platform that invites Sydneysiders to embrace their next travel destination.
The ‘Life Takes Off When You Do’ campaign saw independent media agency Bench, partner with travel search engine Kayak and creative agency Common Ventures.
Top image: Nate Vella, Erin Fraser, Ori Gold