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Alisha Buaya

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Alisha Buaya
Dentsu Creative hires John Mescall as Global Chief Creative Partner
Agencies

Dentsu Creative hires John Mescall as Global Chief Creative Partner

Abbey Klaassen: 'John’s creative legacy speaks for itself, but what excites us most is his ability to unite teams around a shared vision.'

by Alisha Buaya – Sep 11, 2025

Mortar AI opens Singapore office to lead APAC growth, appoints Shane Mitchell to lead operations
AI

Mortar AI opens Singapore office to lead APAC growth, appoints Shane Mitchell to lead operations

James Zipeure: 'Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise.'

by Alisha Buaya – Sep 11, 2025

UniSuper follows members living their best lives following retirement
Agencies

UniSuper follows members living their best lives following retirement

Leah Mackenzie: 'We wanted to show that retirement isn’t a full stop and our members prove that every day.'

by Alisha Buaya – Sep 11, 2025

Foxtel Group partners with WPP Media on Marketing Mix Modelling solution
News

Foxtel Group partners with WPP Media on Marketing Mix Modelling solution

Tim Micallef: 'This project is a true game-changer for Foxtel’s marketing measurement capabilities'.

by Alisha Buaya – Sep 11, 2025

Kimberlee Wells appointed CEO of TBWA\Australia
Agencies

Kimberlee Wells appointed CEO of TBWA\Australia

Nick Garrett: 'Her ability to build strong client partnerships and lead people with conviction sets her apart.'

by Alisha Buaya – Sep 10, 2025

Media buyers back Mamamia's 'house of brands' pivot
Agencies

Media buyers back Mamamia's 'house of brands' pivot

Sharyn Keller, Sarah Keith, Ray Ly and Amy Dascanio, Megan McMurdo, Orna Flanagan and Nick Murdoch shared their thoughts on the biggest selling points of the independent publisher's presentation.

by Alisha Buaya – Sep 10, 2025

Downtime are now 'KenoGO Moments' as perfect opportunities to play
Agencies

Downtime are now 'KenoGO Moments' as perfect opportunities to play

Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'

by Alisha Buaya – Sep 10, 2025

Australians embrace generative AI in shopping, but demand transparency
AI

Australians embrace generative AI in shopping, but demand transparency

This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'

by Alisha Buaya – Sep 10, 2025

QMS to absorb MediaWorks OOH as NZ unit rebrands
Out-of-Home (OOH)

QMS to absorb MediaWorks OOH as NZ unit rebrands

Wendy Palmer: 'Aligning our OOH division with QMS makes strong strategic sense.'

by Alisha Buaya – Sep 10, 2025

SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch
Agencies

SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch

Felicity Turner: 'We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they’re the ideal partner to bring SST to life.'

by Alisha Buaya – Sep 10, 2025

Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025
Marketing

Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025

Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'

by Alisha Buaya – Sep 10, 2025

News Corp partners with BeyondWords to launch AI-powered text-to-speech innovation
AI

News Corp partners with BeyondWords to launch AI-powered text-to-speech innovation

Rod Savage: 'We believe our vision for future functions and upgrades is truly compelling and will excite our audience.'

by Alisha Buaya – Sep 10, 2025

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