Mutinex has confirmed the return of its invite-only Marketers & Money summit on 25 November in Sydney, with Mark Ritson and Asahi’s Brian Phan locked in as headline speakers.
The one-day event brings together senior marketers and analytics leaders to tackle growth, accountability and transparency in marketing effectiveness.
Ritson, founder of MiniMBA, and Phan, chief growth officer at Asahi Beverages, will deliver keynotes alongside Mutinex CEO and co-founder Henry Innis, who will also reveal a new product release on stage.
“We’re here to get Marketers energised about the opportunities of the next two years,” Innis said.
“Marketing Effectiveness is coming to the fore and getting the recognition it deserves. Marketers & Money is about bringing that community together, and building it up — and we want to ensure every marketer is able to access the effectiveness revolution.”
Innis said the event is designed for marketers who want “real answers to the commercial questions they face every day. Marketers & Money is built for growth conversations — about budgets, media, and proving marketing’s impact in language the board understands,” Innis said.
Panels featuring senior industry leaders will be announced in the coming weeks. Mutinex will also use the event to debut GrowthOS updates, including benchmarking across Open Source models via the Open Source Evaluation framework.
Head of Product Peter Photinos said: “We’re using this event to showcase our investment in robust model evaluation, moving beyond the ‘statistical witch doctor’ approach of MMMs.
“We’re excited to ensure that models are being robustly tested and evaluated, and to showcase model evaluations similar to the way credit, language and other models are evaluated objectively and at scale. We look forward to releasing some revealing benchmarks at the conference.”
The event is free and open by invitation to senior marketers, with expressions of interest now open via the Marketers & Money 2025 site.
Top image: Mark Ritson, Henry Innis, Brian Phan