Specsavers

Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection at Emporium Melbourne.

by Mediaweek – Sep 3, 2025

Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'

by Alisha Buaya – Jul 15, 2025

Nova 100's Jase & Lauren Hide & Seek competition concluded with a Melbourne father uncovering the hidden hosts using online sleuthing, claiming $94,000.

by Tom Gosby – Jun 23, 2025

The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.

by Natasha Lee – May 7, 2025

Adgile: Television platforms accounted for a significant 74% of all video revenue during the campaign.

by Natasha Lee – May 5, 2025

Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'

by Alisha Buaya – Apr 4, 2025

Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'

by Alisha Buaya – Mar 10, 2025

Olivia Gotch: 'Mardi Gras is a time of celebration, visibility and unity, and we are incredibly proud to support our clients'.

by Natasha Lee – Feb 18, 2025

Carmen Bekker: 'Retailers are leading the pack in terms of driving innovation and customer experience.'

by Mediaweek Admin – Nov 12, 2024

The win extends essenceMediacom's remit; it has held the New Zealand business since 2010. Initiative was the Australian incumbent.

by Talon Editor – Aug 6, 2024