The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
Adgile: Television platforms accounted for a significant 74% of all video revenue during the campaign.
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking...
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a...
Olivia Gotch: 'Mardi Gras is a time of celebration, visibility and unity, and we are incredibly proud to support our clients'.
Carmen Bekker: 'Retailers are leading the pack in terms of driving innovation and customer experience.'
The win extends essenceMediacom's remit; it has held the New Zealand business since 2010. Initiative was the Australian incumbent.
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
