The brand says the category has remained one of its “best kept secrets.”
The network has screened more than eight million Australians to date.
Katie Finney: 'You want to be true to Summer Bay so it doesn't seem like we’re forcing a brand in.'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
The appointment sees Ogilvy tasked with strengthening Specsavers’ presence in both markets.
Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection...
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured...
Nova 100's Jase & Lauren Hide & Seek competition concluded with a Melbourne father uncovering the hidden hosts using online sleuthing, claiming...
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
Adgile: Television platforms accounted for a significant 74% of all video revenue during the campaign.
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking...
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a...
Olivia Gotch: 'Mardi Gras is a time of celebration, visibility and unity, and we are incredibly proud to support our clients'.
Carmen Bekker: 'Retailers are leading the pack in terms of driving innovation and customer experience.'
