Sharyn Smith
Showing 1 - 10 of 14 results
Treasury Wine Estates and Social Soup launch always-on creator academy for wine brands
Treasury Wine Estates and Social Soup launch an always-on creator academy to reach the next wine audience.
by Staff Writer – Jul 20, 2026
Social Soup appoints Emily Green as partnerships director
Emily Green joins Social Soup after roles at Buttermilk, WPP agencies and Net-A-Porter.
by Mediaweek – Jun 19, 2026
Mark Ritson is right about almost everything - that's why his influence blind spot is a problem
Sharyn Smith respects Mark Ritson enormously — but his dismissal of influencer marketing ignores the evidence he champions everywhere else.
by Sharyn Smith – Jun 12, 2026
The analogue backlash: Social Soup exposes brand community fails
The research illustrates a gap between corporate community talk and the real connections Australians crave.
by Duane Hatherly – May 29, 2026
Half of Aussie creators walk away from inauthentic brand deals, Social Soup finds
The research found 51% of creators have rejected a deal that did not feel right.
by Vihan Mathur – May 26, 2026
How a friendship forged two decades ago helped Lyndall Spooner grow 5D
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
by Natasha Lee – Apr 13, 2026
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
by Vihan Mathur – Feb 5, 2026
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Frances Sheen – Sep 19, 2025
Social Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
by Jasper Baumann – Oct 17, 2024
19 Crimes Wine and Social Soup roll out new partnership
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
by Jasper Baumann – Oct 4, 2024
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