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Sharyn Smith

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Sharyn Smith: How user-generated content can generate more bang for your marketing buck
Opinion

Sharyn Smith: How user-generated content can generate more bang for your marketing buck

'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'

by Rob BrittainSep 17, 2024

Social Soup promotes Cara Norris and hires Carolyne Gowen
Agencies

Social Soup promotes Cara Norris and hires Carolyne Gowen

Norris has been promoted to the newly-created role of head of growth and partnerships.

by Alisha BuayaMay 28, 2024

40% of people care most about relatable content: Social Soup
Social Media

40% of people care most about relatable content: Social Soup

"What we are seeing is the evolution of social content from a commercial point of view."

by Alisha BuayaMay 17, 2024

If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
Agencies

If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith

"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."

by Alisha BuayaMar 18, 2024

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