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The performance claims arrive as regulators worldwide sharpen expectations around scam prevention.
The company says that so far in 2025, it has removed more than 134 million scam ads.
The company is also rolling out sweeping productivity changes.
Black Friday is no longer a weekend stunt; it’s the finale of a year-long strategy.
The move is raising fresh questions about enforcement, parental control, ad markets and where teens will go next.
Impacted teens will start receiving alerts today.
The company says it remains focused on innovation and growth.
