The pair have worked together since 2017 and was a founding partner of Greenhouse, Woolworths’ bespoke agency model.
Playfair joins from Bastion, where he spent three years leading integrated partnerships and brand collaborations.
This activation brings together music and personal stories to highlight the life-saving impact of donations.
M+C Saatchi’s seven-week Open House program is for aspiring creatives, with registrations closing on February 28.
Gallagher's work has been recognised at Cannes Lions, Effies, Spikes, AWARD, AGDA and the MFA Awards.
The campaign reinforces Woolworths’ long-term commitment to the sport.
His appointment further strengthens the agency’s leadership team.
The move bolsters the group’s creative leadership across Australia and New Zealand.
CEO Dani Bassil praised Robbins as a standout creative leader ready to shape the agency’s next chapter.
