M+C Saatchi has appointed award-winning strategist Sophie Gallagher as Group Strategy Director.
Gallagher joins the agency to spearhead its Connections Strategy proposition, with a remit to better align media and creative to deliver cultural impact and measurable business outcomes across the client portfolio.
Gallagher’s decade plus exeriences
Gallagher brings more than a decade of experience spanning journalism, publishing, in-house client roles and full-service agencies.
Throughout her career, she has worked with brands including Samsung, Compare Club, Universal, Sony, Audi, LVMH, The University of Sydney and Ingham’s.
Her work has been recognised at Cannes Lions, Effies, Spikes, AWARD, AGDA and the MFA Awards.
Most recently, she served as Strategy Director at Clemenger BBDO, following earlier roles at Slingshot Media Ventures and News Corp.
In her new position, Gallagher will focus on embedding connection planning at the heart of campaign development, ensuring media and creative operate seamlessly to influence audiences and drive commercial growth.
Gallagher said she was excited to join an agency with a strong legacy in shaping Australian brand culture, noting the increasing need for deeper integration between media and creative disciplines.
Image: M&C Saatchi Group
Strengthening the strategy bench
M+C Saatchi Group Chief Strategy Officer Simon Wassef described Gallagher as one of the market’s leading connections strategists, highlighting her ability to balance ambitious thinking with pragmatic delivery.
“She’s chosen M+C as the place to wield her talent, elevate our work, push the industry forward and help our clients grow. Let’s enjoy the show,” Wassef said.
Beyond her agency work, Gallagher is active in industry mentorship and talent development.
She leads Assisterhood NSW, a mentorship program supporting underrepresented communications professionals, and has grown mentor participation by 42% year-on-year.
Top Image: Sophie Gallagher. Source: M+C Saatchi