M+C Saatchi Group has appointed Simon Wassef to the newly created role of Group Chief Strategy Officer, further strengthening the agency’s leadership team and long-term strategic direction across Australia and New Zealand.
An award-winning strategist with more than two decades’ experience across Australia, Europe, the UK and the US, Wassef will oversee the Group’s strategic vision and capability, reinforcing M+C Saatchi’s Cultural Power proposition.
He joins after two years at Clemenger BBDO as Chief Strategy and Experience Officer, where he developed integrated platforms for brands including HCF, Great Northern Brewing Company, Solo Energy, Carlton Dry, MYER, Samsung, TAC and the Federal Government.
He was also part of the team behind Clemenger’s double-Gold wins at the 2025 Effies and helped secure new business with Kmart, COLORBOND®, L’Oréal, and the NSW Police Force.
Wassef has previously held senior roles at AKQA in London and Sydney, TBWA\Chiat\Day Los Angeles, Droga5 Sydney, and R/GA London, and is a Grand Effie and AFR Most Innovative Companies winner.
A focus on inclusivity and modern capability
Beyond his agency work, Wassef is a member of the Advertising Council Australia’s CREATE SPACE steering committee and teaches AdSchool’s Advanced Strategy course, reflecting his commitment to building a more inclusive and forward-thinking industry.
“I build teams and capabilities for modern businesses who want to win,” Wassef said.
“M+C is the best place to build: grown up, in control of its destiny and 100% focused on client success. And Dani and Emma are the best people to build with. I’m really excited.”
Bassil’s leadership team takes shape
The appointment completes M+C Saatchi’s ANZ leadership team under CEO Dani Bassil, following the addition of Group Chief Creative Officer Emma Robbins, Managing Director Tanya Vragalis, Chief Marketing Officer Anita Zanesco, Managing Partner, Passions & PR, Rhian Mason, and Managing Director, M+C Saatchi Consulting and Re, Ben Harrison.
Bassil said Wassef’s appointment will deepen the Group’s strategic strength: “I’m thrilled to have Simon join us. He brings a rare mix of intelligence, empathy and creative drive that will add so much to our leadership team and our clients’ businesses.”
The move follows several key hires, including Topher Jones as Client Experience Director, Louise Rutherford as Client Partner, and Jeremy Hogg as National Executive Creative Director.
Wassef will officially commence his role in the new year.
Main image: Dani Bassil, Emma Robbins, and Simon Wassef