DoubleVerify has expanded its AI-powered brand suitability measurement across 30 content categories on Facebook and Instagram.
Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s...
DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled...
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be...
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
