DoubleVerify has introduced DV Authentic AdVantage, a new AI-powered solution designed to enhance ad performance across proprietary video platforms while maintaining media quality standards.
The integrated product merges DV’s established verification tools with DV Scibids AI optimisation, enabling advertisers to automatically adjust bids and budgets based on real-time data.
This aims to help marketers overcome long-standing trade-offs between reach, quality, and cost in premium video advertising environments.
“DV Authentic AdVantage eliminates that compromise by uniting media quality protection and campaign performance optimisation in a single, streamlined solution.” said Mark Zagorski, Chief Executive Officer of DoubleVerify.
Mark Zagorski
Key advertiser benefits
DV Authentic AdVantage enables advertisers to:
Protect brand equity with content and context controls tailored to brand settings
Maximise performance through AI-based bid and budget automation
Verify media quality and track campaign success via DV Pinnacle®
DoubleVerify Media AdVantage Platform
The launch is supported by DV MAP (Media AdVantage Platform), which consolidates the company’s verification, optimisation, and measurement capabilities under one framework.
DV MAP includes three core functions:
Verify:
Ensures ad placements meet brand safety, suitability, and viewability standards. Advertisers can reduce waste and protect brand integrity using DV’s verification tools, which include fraud detection, contextual alignment, and attention metrics across media channels and formats.
Optimise:
Delivers real-time performance improvements using DV Scibids AI. The AI analyses impression-level data, including pricing, first-party inputs, and third-party metrics, to automatically generate custom bidding strategies that align with specific campaign KPIs. This enables more efficient media spend and scalable reach.
Prove:
Measures campaign outcomes with tools from DV Rockerbox. This includes Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing, offering detailed insights into campaign effectiveness and informing future media planning.
Shift towards full-spectrum effectiveness
DV MAP and DV Authentic AdVantage signal a strategic evolution for DoubleVerify. With the acquisitions of Scibids in 2023 and Rockerbox in early 2025, DV is positioning itself not only as a verification provider but as a full-spectrum media effectiveness platform.
“This constitutes an evolution for DV and a paradigm shift for the verification category and digital advertising at large,” said Zagorski.