DoubleVerify has extended its AI-powered brand suitability measurement to cover 30 unique content-level categories across Facebook and Instagram Feeds and Reels, in an expansion of its tools available to advertisers on Meta platforms.
The move builds on DV’s earlier rollout of automated content-level controls on the social media giant’s platforms, adding deeper post-bid measurement capabilities for campaign performance and content adjacency. These controls and reports are now available in 34 languages globally.
“Our partnership with Meta is focused on delivering real, measurable value to advertisers,” said Mark Zagorski, CEO of DoubleVerify. “By unifying suitability controls and measurement across all of DV’s content categories, we’re giving brands the tools to drive stronger performance on Meta’s Feeds and Reels, with more control, more transparency, and more impact.”
Mark Zagorski
Unified controls, real-time insights
The enhanced offering lets advertisers align DV’s pre-bid avoidance controls with post-bid verification across the same 30 content categories. It forms part of DV’s broader media authentication strategy, which aims to deliver clarity throughout the campaign lifecycle.
DV’s platform uses AI to assess media environments through its Universal Content Intelligence engine, analysing video, images, audio, speech and text to classify content at scale. Its key frame extraction method isolates the most relevant video moments, enabling faster classification with lower environmental impact.
The rollout is part of DV’s Media AdVantage Platform, which combines verification, optimisation and outcome measurement. Its brand suitability tools help reduce media waste and ensure ads run in environments aligned with brand values.