DoubleVerify has expanded its partnership with Microsoft Advertising, extending measurement coverage across Audience ads on Microsoft-owned properties and publisher partners. The update also includes the launch of DV Campaign Automator™, designed to simplify campaign trafficking for advertisers and agencies.
With the enhanced integration, advertisers can now authenticate media quality across Microsoft’s premium inventory — including MSN, Outlook, and Microsoft Casual Games — as well as campaigns using Microsoft’s proprietary in-market audience data. The capabilities cover display, native, and video ad formats.
“We are excited to build on our successful integration with Microsoft Advertising and expand our measurement solutions across the platform’s proprietary inventory and data,” said Mark Zagorski, CEO of DoubleVerify. “This release builds on DV’s leadership in driving media effectiveness for advertisers, ensuring our clients can seamlessly measure campaign delivery, optimise their advertising efforts, and ultimately, drive superior business outcomes with Audience ads.”
New automation for ad workflow efficiency
The new DV Campaign Automator™ simplifies and automates the campaign setup process across Microsoft Advertising — from campaign creation and settings to tag management, billing, and reporting. The tool aims to reduce manual work and enable faster campaign execution with full verification coverage.
Danielle McMeekin, VP, Global Performance Sales at Microsoft Advertising, said the expanded integration would deliver greater value to clients. “The extension of our integration with DoubleVerify, which includes enhanced third-party measurement and new trafficking capabilities, allows us to deliver additional insights to our shared clients for more successful campaigns,” she said.
Deeper transparency and performance insights
Advertisers using the expanded integration can access detailed campaign analytics through DV PinnacleⓇ, DoubleVerify’s unified reporting platform. The solution enables visibility into key verification metrics such as brand suitability, viewability, and invalid traffic detection.
The integration builds on DoubleVerify’s Media AdVantage Platform (MAP) framework, which unifies its verification, optimisation, and outcome measurement products. According to the company, MAP represents a shift from verification-only services toward a full-spectrum media effectiveness platform.
Audience ads, powered by Microsoft AI and trusted data, allow marketers to reach high-intent audiences across Microsoft sites and third-party publishers, combining automation with transparency and control.