Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong...
The group will develop practical guidance on AI applications across a number of key areas.
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
Lizzie Young: 'This momentum highlights a shift in market dynamics towards premium locally produced content.'
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to...
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being...
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
