fabulate
Showing 11 - 20 of 37 results
One billion reasons why creator marketing matters
Creator work is no longer an add-on or a quirky media line; it’s become essential.
by Vihan Mathur – Nov 21, 2025
Monster drinks, psychic powers and Tropfest: the unlikely creators dominating Australia’s growth charts
Lucy Ronald: 'It's such a great reminder of how diverse the Aussie creator landscape really is.'
by Vihan Mathur – Nov 13, 2025
Choosing the right creators for your campaign: Fabulate's SparQ 2.0 has new AI tools to help marketers find the right talent
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.
by Talon Editor – Oct 7, 2025
Feel-good content drives growth in Fabulate’s August Fab 5
From birdwatching to music and candid storytelling, Australian creators leaned into positivity and authenticity in August, according to Fabulate’s monthly creator insights.
by Mediaweek – Sep 16, 2025
Vlogs and main-character storytelling drive creator growth in July: Fabulate
Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'
by Alisha Buaya – Aug 8, 2025
Fabulate’s top Aussie creators for June tap into winter comfort and self-care
Australian creators leaning into comfortcore, fitness and feel-good content saw standout growth in June, according to Fabulate’s latest rankings.
by Tom Gosby – Jul 16, 2025
Food, fashion and family content proves popular in May: Fabulate
Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'
by Alisha Buaya – Jun 24, 2025
What drove engagement across social media in April? Fabulate highlights winning content styles
Lucy Ronald: 'We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual storytelling.'
by Alisha Buaya – May 23, 2025
It’s not about the death of journalism – it’s about the rise of trust, attention, and results
WARC's most recent Global Ad Trends report has highlighted a significant decline in global news brand advertising expenditure. Ben Gunn looks at the reasons why and what the report misses.
by Tom Cumberworth – May 15, 2025
TikTok views and engagement surges for Anthony Albanese in lead-up to federal election
Nathan Powell: 'TikTok is a central platform for reaching many of these voters and the numbers clearly show Labor and Albanese were far more effective in utilising the TikTok platform to do it.'
by Alisha Buaya – May 2, 2025
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