fabulate
Showing 11 - 20 of 42 results
'The genie is out of the bottle': Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
by Vihan Mathur – Mar 2, 2026
Fabulate integrates TikTok Symphony AI tools into influencer platform
As new Symphony API features are rolled, Fabulate clients will be among the first to access them.
by Vihan Mathur – Feb 13, 2026
The 2016 revival is here, but do ads still hold up?
A trip through 2016 adland.
by Vihan Mathur – Jan 29, 2026
Fabulate unveils Fab 100 list as mid-sized creators dominate searches
Jessica Nguyen emerged as the most searched Australian creator on the platform last year.
by Vihan Mathur – Jan 28, 2026
AiMCO launches Australia’s favourite creator category
Marketing platform Fabulate will be the awards’ major partner.
by Vihan Mathur – Dec 1, 2025
One billion reasons why creator marketing matters
Creator work is no longer an add-on or a quirky media line; it’s become essential.
by Vihan Mathur – Nov 21, 2025
Monster drinks, psychic powers and Tropfest: the unlikely creators dominating Australia’s growth charts
Lucy Ronald: 'It's such a great reminder of how diverse the Aussie creator landscape really is.'
by Vihan Mathur – Nov 13, 2025
Choosing the right creators for your campaign: Fabulate's SparQ 2.0 has new AI tools to help marketers find the right talent
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.
by Dan Barrett – Oct 7, 2025
Feel-good content drives growth in Fabulate’s August Fab 5
From birdwatching to music and candid storytelling, Australian creators leaned into positivity and authenticity in August, according to Fabulate’s monthly creator insights.
by Mediaweek – Sep 16, 2025
Vlogs and main-character storytelling drive creator growth in July: Fabulate
Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'
by Alisha Buaya – Aug 8, 2025
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