Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
The release allows global advertisers to authenticate campaign quality and protect brand equity in user-generated media environments.
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
Masood and Kim share their perspectives, thoughts and opinions
98% of marketers in APAC use ad verification tools and more than half are confident in measuring that quality
The acquisition is looking to close in the third quarter
DV Marketplace Suite is powered by widely-accredited measurement technology that benefits supply-side and demand-side platforms
"It is essential that advertisers engage verification across all campaigns and environments"
"I am excited to take DV’s Attention solutions to the next level"
"We are excited that our industry-leading solutions are now widely available for their advertisers"
DV Campaign AutomatorTM works across all formats and devices, including desktop, mobile web, mobile app and CTV
BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
