connected tv
Showing 1 - 10 of 12 results
Convo Media launches StoryVideo to link CTV and mobile
The format pairs TV commercials with supporting content, giving advertisers a way to extend campaigns on mobile screens.
by Staff Writer – Oct 29, 2026
Why Samsung Ads is selling the TV as the new dinner table
Richard Wheeler on daily viewing habits, the Home Screen ad unit nobody could bucket, and turning TV data into outcomes.
by Natasha Lee – Oct 19, 2026
Why Samsung Ads wants advertisers and brands to come Home
Alex Spurzem: 'Our solutions are designed to help brands move beyond reach alone.'
by Alisha Buaya & Natasha Lee – Oct 14, 2026
How standards are shaping the future of streaming advertising
Index Exchange's Janette Higginson on why programmatic standards are the key to unlocking streaming's full ad potential.
by Janette Higginson – Jun 23, 2026
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
With 135 FAST Channels and rapid viewer CTV takeup, LG Ads is keen to grow local relationships
In his first interview with local media, Alex Blundell Jones tells Mediaweek about the growth of the local sales team as he establishes local relationships in the market.
by Dan Barrett – Sep 2, 2025
The home screen is the new prime time for Connected TVs
LG Ad Solutions’ latest research finds the Smart TV home screen has become the starting point for half of Australian CTV viewers.
by Dan Barrett – Aug 13, 2025
VMO launches Social Journeys to bridge social media and outdoor advertising
Sabarish Chirakkal: 'We're enabling brands to extend their social campaigns to connect with consumers in impactful ways'.
by Natasha Lee – Mar 7, 2025
The Trade Desk Q4 misses expectations for the first time since 2016
Jeff Green: 'I’m disappointed that we fell short of our own expectations in the fourth quarter.'
by Emma Shepherd – Feb 14, 2025
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Tess Connery and Brittney Rigby – Mar 13, 2024
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