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Newsmakers: SCA and Seven explain why your "guilty pleasure" is worth millions to advertisers
Mediaweek Newsmakers

Newsmakers: SCA and Seven explain why your "guilty pleasure" is worth millions to advertisers

New SCA and Seven data shows demand forms well before the click — the case for brand spend, backed by real hard numbers.

by Natasha Lee – Aug 16, 2026

ESPN Australia's playbook for record growth: Local sport, global events and younger fans
Media

ESPN Australia's playbook for record growth: Local sport, global events and younger fans

A record 3.1 million uniques in June crowned it Australia's No. 1 multisport site and No. 2 publisher, Ipsos data shows.

by Natasha Lee – Aug 3, 2026

Sydney Swans launch Round 42 with Lifeblood in M+C Saatchi campaign
Agency & Marketing

Sydney Swans launch Round 42 with Lifeblood in M+C Saatchi campaign

Sydney Swans and Lifeblood turn Round 24 into Round 42, using AFL to spotlight Australia's need for blood donors.

by Staff Writer – Jul 27, 2026

Nobody has ever photographed the wallpaper
Opinion

Nobody has ever photographed the wallpaper

Brad Hampel of Seeker Agency on why sponsorship built as signage gets ignored, while moments people join get remembered.

by Brad Hampel – Jul 10, 2026

AFL teams with Dan Does Footy for creator-led Watchalong
Sports

AFL teams with Dan Does Footy for creator-led Watchalong

The Ultimate Footy Watchalong 2 will stream Fremantle vs Sydney live across AFL YouTube, 7plus and Kayo Sports.

by Mediaweek – Jul 9, 2026

NRL confirms record-breaking $5.3bn broadcast deal with Nine and Foxtel
Sports

NRL confirms record-breaking $5.3bn broadcast deal with Nine and Foxtel

The record seven-year pact tops the AFL's rights deal for the first time in league history.

by Natasha Lee – Jul 7, 2026

Lyka puts dog poo centre field in AFL campaign
Creative

Lyka puts dog poo centre field in AFL campaign

The fresh dog food brand has partnered with Seven and Alchemy One for a live AFL campaign starring Billy Brownless.

by Mediaweek – Jul 3, 2026

Seven Network claims #1 total TV share for first half of 2026
Television

Seven Network claims #1 total TV share for first half of 2026

Seven edged out competitors with a 41.7% commercial share as 7plus grew its audience nearly 50% year-on-year.

by Natasha Lee – Jul 1, 2026

Watch your mouth: Uber Eats' new ad is one Ding Dong bleep-fest
Agency News

Watch your mouth: Uber Eats' new ad is one Ding Dong bleep-fest

The delivery group and Special are back with sweary ANZ campaign.

by Mediaweek – Jun 29, 2026

Fox Footy adds Michael Voss to Thursday Night Footy panel
Sports

Fox Footy adds Michael Voss to Thursday Night Footy panel

The Brownlow Medallist and former AFL coach steps into the commentary box for Fox Footy's Thursday Night Footy from Round 16.

by Mediaweek – Jun 21, 2026

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