All posts tagged "Advertising"

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  Opinion

  Are you deliberately ignoring 37% of Australia?

  Nine's Nathan Patrick argues that ignoring regional television audiences leaves massive brand growth off the media plan.

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  Agencies

  Auto-blocking in the name of ‘brand safety’ is costing brands

  Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.

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  Advertising

  Is this Instagram video for a chicken shop the greatest local ad ever?

  The internet seems to think so...

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  AdTech

  Why marketers are talking about ‘taste’ and what it looks like in practice

  In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.

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  News

  Zero alcohol advertising still encourages teenage drinking

  Researchers say the findings highlight that zero‑alcohol marketing can function as indirect advertising for real alcohol.

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  Audio

  CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push

  O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.

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  AI

  Man vs machine: CCO Matt Lawson debates ChatGPT

  Are we obsolete?

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  Agencies

  Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling

  Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about...

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  News

  Five minutes of junk food ads can spike kids’ calorie intake, study finds

  'A clear message to policymakers: food advertising is driving excess calorie intake in children.'

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  News

  Mediaweek extends the Next of the Best Awards entry deadline

  You now have more time to complete your submission.

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  News

  Mediaweek’s Next of the Best Awards: Entries are now open

  Mediaweek's Next of the Best celebrates the talented leaders of today and tomorrow who are making outstanding contributions in their field.

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  News

  ‘It has a profound impact on our culture’: Industry leaders and academics unveil white paper marking 50 years of advertising education in Australia

  Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being...

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  Industry Education

  AIC appoints Squillace, Longano and Graham to advisory board

  Sue Squillace, Julie Anne Longano, and Greg Graham will help guide and shape careers in the industry.

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  Adspend

  Guideline SMI’s Jane Ractliffe predicts “vibrant” year for media

  The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.